The Conference

This conference helps those people who are organizing and planning an event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in order to deal with the aftermath. This conference provides a synthesis of all planning, execution and post-event analysis. Such an event may be a benefit, arts, and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing, and advertising, or sports.

 

Conference Objectives - The Art of Event & PR Management

• Delegates will be able to schedule and plan an event
• Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• Delegates will be able to identify the most appropriate venues and activities for their events
• Delegates will be able to manage the media at their events with confidence

 

Conference Agenda - The Art of Event & PR Management

Unit 1

The role of events in a Public Relations or Marketing strategy  

•  An overview of Public Relations and how events fit in
•  Events and the PR Transfer Process
• Strengths and weaknesses of events as a form of communication
• The Six Point PR Plan and its application to event management
• Assessing your needs
• The importance of clarity of purpose
• The importance of the audience
• Choosing the event to fit the objective
• Budget - staff, time, materials money
• Evaluating the event success

Unit 2

 Event planning, the theory, and practice  

• Scheduling - the long term plan
• Event running order - timing of an event
• Budget control
• Managing suppliers
• Venue considerations
• Suitability for event - support for the message
• Size - capacity
• Type
• Access
• Accommodation
• Layout for different events - Seating etc

Unit 3

Stage Management, Dining, and Entertainment. Health and safety

• “Stage management” of the event
• Ensuring the event is on message and on-brand
• Welcome desk - set up and management
• Sets and staging
• Corporate identity on display
• Food can be part of the message
• Different types of dining for different events and practical implications
• Dining protocol - formal dinner, informal eating
• Choosing catering suppliers - in house with venue or external
• Entertainment and music at your event
• Staying safe - Risk assessment and events
• Addressing risk areas at events

Unit 4

Managing the Media at your Events

• Keeping your objectives in mind
• Is it a media event - what’s in it for them?
• Generating news through an event
• Inviting the media - invitations and press releases
• The press office - Staffing, setting up and running it
• The press pack and gifts
• Conducting interviews and briefing interviewees
• Photography at your event
• Involving your in-house media

Unit 5

Invitations, VIPs & bringing it all together

• Getting your audience there
• Invitation process for different types of event
• Invitation protocols
• Working with VIPs
• Invitations
• Meet and greet
• Follow up
• Building an event management team
• Event planning exercise involving all elements discussed through the week