EuroWings Training Center | - New Product Launch Using Marketing Communication Proven Strategies and Techniques training courses

Program Objectives:

By the end of the program, participants will be able to:

Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.

This Program is designed for:

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

Program Outline:

New Product Development

NPD Definitions and Challenges
NPD Objectives and Critical Success Factors
NPD Reasons for Success and Failures
NPD as a Key Marketing Strategy
Assessing Commercial Viability

The New Product Development Process

Idea Generation and Screening
Concept Development and Testing
Marketing Strategy
Business Analysis
Product Development
Test Marketing
Commercialization

The Product Life Cycle and New Product Launch

Life Cycle Stages
Product Life Cycle Strategies
The Phase-Gate Process: Structuring the NPL
The Boston Consulting Group Growth Matrix
The Product Market Expansion Grid (A Portfolio Planning tool)

New Product Launch: Setting Up the Stage

Things to Consider Prior to Product Launch
The Launch Hurdles
Planning Your Media Schedule and Costs
Selecting the Launch Team
Preparing the Product Launch Checklist and Toolkits
Product Launch Strategies

New Product Launch: Full Engagement Launch

Preparing the Press Kit Checklist
Product Launch Marketing Budget Toolkit
Preparing the Press Release
The Product Launch Plan
Product Overview Document
SWOT Analysis, Graphic Chart, and the Creative Plan
The Role of the Advertising Agency

The NPL Workshop: Putting It All Together (Group Together)

Designing and Conducting a New Product Launch
A Challenging Team Game: Presenting the Launch Plan

EURO WINGS - New Product Launch Using Marketing Communication: Proven Strategies and Techniques

Program Objectives:

This Program is designed for:

Program Outline: