The Course
Effective internal communications helps colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organisation’s goals.
Organisations are only as good as their weakest link. Poor customer service could spoil the work of expensive advertising and marketing campaigns. Employees are also front line ambassadors for organisations and should be nurtured as a powerful tool for recommendations and referrals.
A good internal communications strategy promotes well being and productivity and makes people feel valued. Research shows that job satisfaction rather than financial reward is often a stronger motivation for loyalty.
This course shows how to develop a dynamic corporate culture, how to manage change and how to bring the best out of the people with whom you work.
The Goals
Attendance to this unique programme will provide the delegates with complete understanding of the link between leadership and organisational culture. They will have the skills to advise on how to implement change and how to properly communicate change strategies. They will have the knowledge to understand and affect workplace culture. They will have the tools to communicate a shared vision to colleagues for mutual benefit.
Upon completion of the programme, participants will be able to:
The Process
This programme is illustrated throughout with practical examples. It concentrates on insight, strategy, planning, practitioner skills, tools and techniques for inspiring others.
The Programme Content
Day One
Assessing an Organisation’s Culture
Day Two
Understanding the Needs of Individuals
Day Three
Using the Full Range of Communications Tools
Day Four
How to React in a Crisis
Day Five
Maintaining and Enhancing Performance Levels