Program Objectives:
By the end of the program, participants will be able to:
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Define the concept and scope of strategic marketing.
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Apply the concept of market segmentation.
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Understand the principles of Blue Ocean Strategies.
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Develop the components of the strategic marketing plan.
This Program is designed for:
Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities. This program is worth 25 NASBA CPEs
Program Outline:
The Marketing Concept
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Scope and Functions
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A New Approach to Marketing
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Competitive Pressures Changing the World
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The Smart Bomb Strategic Approach
The Market Segmentation
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The Gap Growth Analysis Matrix
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Optimal Segments: Multifactor Analysis
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Enterprise Growth Segmentation Opportunities
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Analyzing Segments Attractiveness and the Company Capability Related to Them
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Drawing the Segment Selection Matrix
Blue Ocean Strategies
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The Principles of Blue Ocean Strategies
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Moving from Red Ocean to Blue
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Formulating a Blue Ocean Strategy
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Reconstruct Market Boundaries
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Reach Beyond Existing Demand
The Business Situation Analysis
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SWOT Analysis
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Competitive Analysis
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Environmental Analysis
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Strategic Marketing Planning
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Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
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The Marketing Planning Process
Strategy Development
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Considering Different Strategic Alternatives
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Analyzing Different Marketing Strategies
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Formulating Long Term Marketing Goals
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Selecting and Developing the Marketing Strategy for the 4Ps
Tactical Planning Activities
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Short Term Marketing Objectives
Developing the Marketing Action Plan
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Developing Activities for the 4 Ps
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Scheduling Activities
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Allocation of Human and Financial Resources
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Using the Yearly Master Action Plan
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